The advent of Chinese windows and doors industry is in the post-crisis era, the golden age of rapid development has become history, and this will inevitably lead to low value-added, labor-intensive enterprises are facing a crisis and transition windows and doors, but also Chinese consumers live in the era of belt-tightening . The next few years, consumer trends will be towards the windows and doors industry five directions.
First, the full participation of consumers into the era of
Today's consumers not to consume regardless of consumer products companies have other up, consumers are no longer passive, they want to be able to dialogue with the business at any time, and do not trust the authorities, more trust their instincts and reputation, suggesting that marketing era of unity arrival.
Second, the emergence of low-carbon products
With the deepening awareness of environmental protection, low-carbon has penetrated every corner of society, and even become a way of life, doors and windows in order not to be lagging far behind the industry, it must adapt to and following such a trend.
Third, the rise of health spending
Subject to a number of adverse events, in 2012, a sharp increase for consumer health concern for the natural, environmentally friendly products are more favored concept, doors and windows companies to establish environmental health brand image will bring more market opportunities for products.
Fourth, the emergence of fine living
For consumers this stage in terms of doors and windows, do not buy high-end brand furniture can now show their fine life, but a little effort can get what you want exquisite living space, such as a decorated beautiful and comfortable home, as long as you are creative, anything is possible. Through doors and windows products to meet the middle-income consumers, but the pursuit of fashion psychology, but also, their ability to buy the market, brand windows and doors will compete in the high and low ends, to meet the 'National Junior' tide brand windows and doors must be adjusted accordingly marketing strategy, the next stepped introduced to meet the consumer market products.
Fifth, the rise of female power consumption
According to statistics: In the past two decades, women's earnings increased significantly. Further, since the promotion of women in education, this growth is accelerating. According to China's third census, women accounted for 48.7% of our population, including strong consumption power, a greater impact on consumption of 20-50 year-old young women, about 21% of the total population. Meanwhile a survey, consumer behavior in the family, women often serve as' Chief Procurement Officer "role of the family. Especially in household goods and other sectors, the wife play a major role.
First, the full participation of consumers into the era of
Today's consumers not to consume regardless of consumer products companies have other up, consumers are no longer passive, they want to be able to dialogue with the business at any time, and do not trust the authorities, more trust their instincts and reputation, suggesting that marketing era of unity arrival.
Second, the emergence of low-carbon products
With the deepening awareness of environmental protection, low-carbon has penetrated every corner of society, and even become a way of life, doors and windows in order not to be lagging far behind the industry, it must adapt to and following such a trend.
Third, the rise of health spending
Subject to a number of adverse events, in 2012, a sharp increase for consumer health concern for the natural, environmentally friendly products are more favored concept, doors and windows companies to establish environmental health brand image will bring more market opportunities for products.
Fourth, the emergence of fine living
For consumers this stage in terms of doors and windows, do not buy high-end brand furniture can now show their fine life, but a little effort can get what you want exquisite living space, such as a decorated beautiful and comfortable home, as long as you are creative, anything is possible. Through doors and windows products to meet the middle-income consumers, but the pursuit of fashion psychology, but also, their ability to buy the market, brand windows and doors will compete in the high and low ends, to meet the 'National Junior' tide brand windows and doors must be adjusted accordingly marketing strategy, the next stepped introduced to meet the consumer market products.
Fifth, the rise of female power consumption
According to statistics: In the past two decades, women's earnings increased significantly. Further, since the promotion of women in education, this growth is accelerating. According to China's third census, women accounted for 48.7% of our population, including strong consumption power, a greater impact on consumption of 20-50 year-old young women, about 21% of the total population. Meanwhile a survey, consumer behavior in the family, women often serve as' Chief Procurement Officer "role of the family. Especially in household goods and other sectors, the wife play a major role.